Broker★Agent Advisor · The Journal
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Practical advice, earned recognition, and thoughtful reviews for real estate and lending professionals. Explore ideas that strengthen your business and the people and companies putting them into practice.
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5 Ways to Retain Top Agents at Your Firm
Recruiting and retaining top realtors is paramount for the success and growth of your real estate firm, albeit a challenging task in a competitive industry. Understanding what agents seek in a brokerage, [...]
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More from the Journal.
The Building Blocks of a Solid Listing Strategy: Knowing Your Audience
In today’s real estate market, identifying and marketing to the right audience is critical to your success. Without a clear understanding of who your potential clients are and how to interact with [...]
No Housing Shortage: Let’s Get Creative!
We've been hearing a lot about a housing shortage lately, but let's take a closer look. It turns out the problem might not be what it seems. Instead of wringing our hands [...]
From Transaction to Trust: Building Lifelong Client Relationships
Earn client loyalty and achieve long-term success Chris Stuart, President, PLACE When it comes to building a successful real estate business, we all know leads are the heart of what agents do. [...]
The Real Problem Slowing Home Sales
It's quietly become the biggest factor slowing real estate decisions right now, and it has less to do with inventory or rates by themselves than most people think. The Affordability Problem Every [...]
Awakening the Giant – Inside NAR’s New Strategic Plan
Many of us have been asking what NAR plans to do next and how it intends to support the industry during slower market conditions and increased scrutiny. After attending this year's convention [...]
Leverage Fannie Mae’s Elimination of the Credit Score Requirement in Your Marketing
A major shift in mortgage lending is about to take effect, and it could reshape how agents, lenders, and buyers approach financing.Beginning November 16, 2025, Fannie Mae will remove the long-standing minimum [...]
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