Broker★Agent Advisor

Author: Broker★Agent Advisor

  • The RE/MAX Purchase by REAL is Bigger Than it Looks. Here’s Why it Matters

    The RE/MAX Purchase by REAL is Bigger Than it Looks. Here’s Why it Matters

    The announcement that REAL is acquiring RE/MAX caught a lot of attention and is one of the more meaningful moves we have seen in the industry in a while.

    What matters more than the headline is what it points to.

    This is not just another deal. It is part of a bigger shift in how real estate is structured, how agents compete, and where opportunity is actually coming from.

    A convergence of legacy scale and modern infrastructure

    RE/MAX has been one of the most recognized brands in real estate for decades, built on a model that gives agents independence and the ability to produce. REAL has taken a different approach, growing quickly with a cloud-based, tech-driven model built around:

    • Remote operations
    • Revenue sharing
    • Integrated digital tools

    Bringing these two together combines scale with infrastructure in a way that is hard to ignore:

    • Global brand recognition
    • Scalable technology
    • A rapidly growing agent network

    It is a pretty clear signal. Brokerages are no longer just brands. They are becoming platforms.

    Industry consolidation is accelerating

    If this deal feels like a one-off, it is not. It is part of a larger trend.

    Companies are moving toward scale because they have to:

    • Technology is expensive to build and maintain
    • Efficiency matters more in tighter markets
    • There is a real push to control more of the transaction end to end

    The result is fewer, more connected organizations. That changes how business flows and who controls access to it.

    What this means for real estate agents

    This will play out differently depending on your market, but a few things are already becoming clear.

    Productivity will matter more than brand…

    The logo on the sign is starting to matter less than how well you actually run your business. The agents gaining ground are the ones focused on:

    • CRM and database consistency
    • Reliable lead generation
    • Clean, efficient transaction management

    Competition will increase within larger networks…

    Bigger networks create more opportunity, but they also create more competition under the same roof. Standing out is less about where you hang your license and more about how you show up:

    • Speed
    • Service
    • Consistency

    The agent value proposition is evolving…

    There is more pressure to be clear about what you actually bring to the table. The agents who continue to win are leaning into:

    • Local expertise
    • Strong guidance and advice
    • Real relationships, not just transactions

    Strategic takeaways

    This is the type of story that is easy to read and move on from, but it is worth thinking about for a minute.

    • Are you aligned with where the industry is heading
    • Are you connected to where deals are actually happening
    • Are you building a business that is consistent, not just reactive

    Where this creates opportunity

    Here is the part that matters most…

    As the industry shifts in this direction, the advantage is going to the agents who are better connected, more visible, and more consistent in how they operate. Most agents understand what they should be doing. The challenge is staying in front of the right people and building relationships that actually lead to business.

    That is where a lot of agents get stuck…

    Broker★Agent Advisor was built around solving that problem by helping agents stand out, get recognized, and stay connected to a network of other professionals who are actively producing and growing. It is not just about information. It is about visibility and positioning.

    Through the recognition program, agents are able to…

    • Build credibility in their market
    • Increase visibility with the right audience
    • Connect with other top producing professionals

    In a market that is getting more competitive and more structured, being in the right network and being seen in the right way can make a real difference.

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    Join the conversation

    Share your take and see what 30,000+ real estate professionals are saying in our Facebook group…

    https://www.facebook.com/groups/brokeragent

    The bottom line

    This move between REAL and RE/MAX is another sign of where things are going. Brokerages are getting bigger. Technology is becoming standard. The agents who grow are the ones who stay visible, stay connected, and continue to adapt.

    The ones who recognize that early will be in a much better position as the industry continues to evolve.

  • Simple Co-Marketing Strategy that Gets Listings and Cuts Marketing Costs in Half

    Simple Co-Marketing Strategy that Gets Listings and Cuts Marketing Costs in Half

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    If you’re a real estate agent, I’ve got an idea for you.

    And the reason I got this idea is because it just happened to me. I’m a rental owner, and I got a letter in the mail from a local real estate agent, but he had partnered with a local property management firm. I thought this was a brilliant strategy.

    They co-branded the letter, and the letter said something like this:

    “Hey, I’m a local listing agent who specializes in working with investors. If you’re in need of real estate services, on the buy side or sell side, I’d love to work with you. And by the way, I partner with a local property management firm who would love to work with you on the property management side.”

    And it was a brilliant strategy. On the bottom, they had both the logos.

    Now, from each company’s perspective, they’re ancillary and complementary to each other.

    They’ve taken their mailing costs and cut it in half. Think about that. Instead of it maybe being a dollar 50 or a dollar, now it’s half, and they can now double up on their marketing opportunities and really get double the exposure. Smart, brilliant strategy. I love it, guys.

    Watch the Video!

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  • October 2025 Monthly Housing Market Trends Report

    October 2025 Monthly Housing Market Trends Report

    By Jake Krimmel

    Source: Realtor.com® Research
    • Inventory climbs but growth slows: Active listings rose 15.3% year over year, marking the 24th straight month of gains. However, the pace of growth has eased each month since May, signaling a plateau in the post-pandemic inventory recovery.
    • Regional divide has begun to narrow slightly: Inventory growth in the South and West has slowed since spring, offsetting modest gains in the Northeast and Midwest and stalling the national recovery.
    • Buyer activity remains soft despite lower mortgage rates: Even as rates have fallen to 12-month lows, homes are spending longer on the market for the 19th straight month (63 days, +5 YoY). Pending sales slipped 1.9% YoY.
    • Prices hold steady nationally but fall in the South and West: The national median list price edged up 0.4% YoY to $424,200. The price per square foot dipped 0.5% YoY, with declines in the South and West and gains in the Northeast and Midwest.
    • Shutdown weighs on buyer confidence and housing activity in federal metros: Early data shows dips in new listings and search activity in Washington, DC, Virginia Beach, Oklahoma City, and Baltimore—markets with the highest shares of federal employees. Broader price and inventory trends, however, remain largely unchanged for now.

    In October, homebuyers saw more options as inventory grew for the 24th consecutive month, according to Realtor.com® housing data. The number of homes for sale remained above 1 million for the sixth month in a row, but the pace of growth continued its slowdown that began in mid-summer.

    Despite falling mortgage interest rates over the past few months, the housing market’s pace remains slow. Homes spent longer on the market for the 19th straight month, with the slowdown most pronounced in Florida and the West. List prices nationally were flat year over year but slipped in the South and West, with regional differences starker when measured on a per-square-foot basis.

    This month’s report also takes a closer look at how the federal government shutdown is playing out across local housing markets. Using new data on early signs from Realtor.com® listings and search activity, we find that housing markets with the highest shares of federal employees—such as Washington, DC, Virginia Beach, Oklahoma City, and Baltimore—are showing early signs of a pause in some housing market activity. New listings and buyer searches have slowed the most in these metros as uncertainty around paychecks weighs on confidence, even as broader market trends remain largely unchanged.

    Table of Contents:

    1. Inventory: Active Listings and Regional Breakdown
    2. Flows: New and Pending Listings
    3. Momentum: Time on the Market, List Prices, Price Reductions
    4. In Focus: Government Shutdown and Local Housing Markets
    5. Data Appendix

    Taking Stock: Buyers Gain Options, but Inventory Growth Slows

    Homebuyers found more options in October, as the number of actively listed homes rose 15.3% compared to the same time last year. While this marks the 24th consecutive month of year-on-year inventory gains, active listing growth has slowed in each of the past five months (down from 17% in September, 20.9% in August, 24.8% in July, 28.9% in June, and 31.5% in May). The number of homes for sale topped 1 million for the sixth consecutive month, unchanged since July.

    Still, nationwide October inventory remains 13.2% below typical 2017–19 levels, about the same as last month, an indication that the nationwide inventory recovery has stalled.

    Active Listing Count, October 2025
    Active Listing Count — © Realtor.com® Research.

    Where housing inventory is growing the fastest

    Inventory increased in all four major U.S. regions in October, but the pace of that growth has slowed recently.

    • West: +17.4%
    • South: +17%
    • Midwest: +12.2%
    • Northeast: +8.9%

    At the metro level, all of the 50 largest markets recorded year-over-year inventory growth. These metros saw the sharpest increases:

    • Washington, DC* (+38.2%)
    • Charlotte (+36.4%)
    • Las Vegas (+35.1%)

    Where housing inventory has recovered since the COVID-19 pandemic

    For October, inventory in the West (+3.2%) and South (+4.6%) remains above pre-pandemic norms, while the Midwest (-35.7%) and Northeast (-48.6%) continue to lag significantly. At the national level, recovery vs. pre-pandemic has effectively stalled—largely driven by the relative slowdown in the West, where inventories this summer were as large as 11.4% above pre-pandemic norms.

    At the metro level, 10 of the top 50 metros now exceed their pre-pandemic inventories by 25% or more—all in the South or West. These markets continue to have the greatest inventory relative to their pre-pandemic levels:

    • Denver (+57%)
    • San Antonio (+51.9%)
    • Austin (+44.9%)

    Back to top

    Flows Slow: A Look at New and Pending Listings

    Newly listed homes grew 5.1% year over year, and were down 2.7% month over month, roughly in line with seasonal trends. New listings in October were 19% below their 2025 peak from April, but the pace of the decline has slowed since August.

    Newly Listed Homes, October 2025
    Newly Listed Homes — © Realtor.com® Research.

    On an annual basis, newly listed homes increased in all four regions:

    • Northeast: +3.3%
    • Midwest: +4.8%
    • South: +5.2%
    • West: +4.2%

    While inventory was up, buyer activity was more subdued. Pending home sales—listings under contract—fell by 1.9% year over year, returning to negative territory after a flat reading in September.

    See Appendix for pending sales figures

    Gauging Momentum: Prices Remain Near October Peaks Despite a Slowing Pace

    In October, the typical home spent 63 days on the market, which is 5 days longer than the same time last year. This marks the 19th straight month of homes taking longer to sell on a year-over-year basis. However, the gap has shrunk, falling below the one-week mark for the first time since June. With a median of 63 days, homes are now selling 3 days faster than their October 2017–19 norms after pacing in line with pre-pandemic norms in July through September.

    In short, time on the market has returned to more historically normal levels, although inventory still lags.

    Median Days on Market, October 2025
    Median Days on Market — © Realtor.com® Research.

    Regional and metro trends: Time on the market keeps on ticking

    • West: +8 days
    • South: +5 days
    • Midwest: +2 days
    • Northeast: +2 days

    Relative to pre-pandemic norms, only the West is seeing slower sales:

    • West: 11 days slower
    • South: 1 day faster
    • Midwest: 14 days faster
    • Northeast: 19 days faster

    Among the 50 largest U.S. metro areas, just 3 saw homes move faster than last year: Providence, St. Louis, and Minneapolis. Longer time on the market remains a key contributor to the widespread year-over-year increases in active inventory. These metros saw the biggest slowdowns in time on the market:

    • Miami (+13 days)
    • Orlando (+12 days)
    • Denver (+11 days)

    List prices remain flat nationally, but fall slightly in the South and West

    In October, the national median list price was $424,200, up 0.4% from last year and down a touch (-0.2%) since last month. The price per square foot fell slightly (-0.5% YoY and -0.8% MoM).

    Since October 2019, the typical list price has climbed 36.9%, while the price per square foot is up 49.8%. Since October 2022, the national median list price is -0.2%, while the price per square foot is +3%—despite a 46.1% increase in inventory and the median home staying on the market for 13 days longer.

    Median Listing Price, October 2025
    Median Listing Price — © Realtor.com® Research.

    Regional list price patterns: Overall vs. per square foot

    • Median list price YoY: Northeast 0%; Midwest +0.8%; South -0.9%; West -2.6%.
    • Price per square foot YoY: Northeast +3.8%; Midwest +1.1%; South -1.4%; West -1.6%.

    Price cuts remain elevated

    In October, 20.2% of home listings had price reductions—up 1.6 percentage points from last year, and up slightly since last month. Price reductions in October have begun to show more uniformity by region (around the national average), though the Northeast is an exception with price cuts on less than 15% of listings.

    Price Reduced Share, October 2025
    Price Reduced Share — © Realtor.com® Research.

    These metros saw the most listings with price cuts, often linked to slower demand:

    • Denver (31.3% of listings)
    • Portland (31.1%)
    • Indianapolis (30.9%)

    Back to top

    In Focus: Government Shutdown and Local Housing Markets

    Using new data on where federal workers live and early signs from Realtor.com® listings and search activity, we find that housing markets with the highest shares of federal employees—such as Washington, DC, Virginia Beach, and Baltimore—are showing early signs of a pause in housing activity. New listings and buyer searches have slowed in these metros as uncertainty around paychecks weighs on confidence, even as broader market trends remain largely unchanged.

    The federal government shutdown that began on Oct. 1 and continues as of this writing has halted many public services and created uncertainty for hundreds of thousands of federal employees. Much has already been written about how the shutdown could affect the housing market—from delayed mortgage processing and halted flood insurance renewals to paused economic data releases that shape mortgage rate expectations.

    This month’s special angle looks at the geography of the shutdown by analyzing how local housing markets with larger shares of federal workers are feeling the impact. To capture very recent shifts in listings, prices, and buyer interest before and after Oct. 1, we focus on month-over-month changes and compare key metros to their regional and national aggregates.

    One-month MoM snapshot (Sep → Oct 2025)

    Geography New Listings Page Views Per Property Active Listings Pending Median List Price Median List Price / SF Median DOM
    DC -13.9% -11.5% 0.3% 0.4% -0.9% -0.3% 0
    VA Beach -5.1% -10.7% -2.0% -7.3% -0.7% -0.1% 1
    Oklahoma City -1.4% -8.6% 1.7% -2.3% -0.2% -0.1% 4
    Baltimore -2.4% -9.7% 1.3% -2.8% -0.6% -0.8% 3
    South 1.6% -5.9% 0.3% -3.6% -0.9% -0.6% 0
    National Avg. -2.7% -6.2% 0.0% -3.3% -0.2% -0.8% 1

    Upshot: The shutdown seems to have pressed pause, not stop, on housing market activity. Homebuyers and sellers are likely delaying, rather than canceling, their home search or listing process. If the shutdown drags on, we’ll keep an eye on longer-term dynamics, especially in DC, where broader federal workforce challenges may weigh more heavily on the outlook.

    Back to top

    Appendix: October 2025 Statistics

    October 2025 Regional Statistics

    Region Active Listings, YoY New Listings, YoY Median List Price Median LP, YoY Median LP / SF, YoY Median DOM, YoY (days) Price-Reduced Share PRS, YoY (pp)
    Northeast 8.9% 3.3% $525,000 0.0% 3.8% 2 14.5% 1.2
    Midwest 12.2% 4.8% $315,000 0.8% 1.1% 2 20.2% 2.1
    South 17.0% 5.2% $385,000 -0.9% -1.4% 5 21.3% 1.7
    West 17.4% 4.2% $599,450 -2.6% -1.6% 8 21.5% 1.6
    National Avg. 15.3% 5.1% $424,200 0.4% -0.5% 5 20.2% 1.6

    October 2025 Housing Overview of the 50 Largest Metros

    Selected rows shown below (full table available in the source article).

    Metro Active Listing YoY New Listing YoY Median LP Median LP YoY Median LP / SF YoY Median DOM YoY (days) Price-Reduced Share PRS YoY (pp)
    Atlanta, GA 16.6% 0.1% $415,000 0.9% -0.9% 8 24.0% 1.4
    Austin, TX 11.0% 13.7% $489,859 -5.7% -5.1% 7 26.7% 2.5
    Baltimore, MD 26.2% -12.0% $382,500 3.4% 1.8% 5 20.3% 4.1
    Boston, MA–NH 19.0% -0.5% $799,900 -4.5% -0.3% 3 22.6% 4.6
    Charlotte, NC–SC 36.5% 19.4% $438,348 2.1% -0.3% 7 27.1% 4.3
    Chicago, IL–IN–WI -1.8% -4.8% $364,900 -1.4% 0.0% 1 17.0% 1.2
    Cincinnati, OH–KY–IN 16.7% 6.9% $339,950 3.0% 2.4% 1 22.9% 2.4
    Cleveland, OH 11.7% 3.6% $259,900 4.0% 4.0% 1 21.2% 1.9
    New York–Newark–Jersey City, NY–NJ 3.9% 7.2% $762,450 -1.6% -3.5% 1 9.6% 0.6
    Oklahoma City, OK 14.5% 1.7% $319,400 2.3% 0.1% 8 23.8% -1.5
    Orlando, FL 10.5% -7.1% $419,990 -1.6% -2.6% 12 23.1% -0.4
    Philadelphia, PA–NJ–DE–MD 10.5% -0.2% $379,973 1.3% 0.9% -1 18.3% 2.3
    Phoenix, AZ 23.4% 6.5% $495,000 -4.7% -2.3% 7 29.4% 0.7
    Portland, OR–WA 13.6% -6.0% $599,000 -0.6% -1.8% 10 30.9% 1.9
    Providence, RI–MA 11.9% 0.0% $582,450 5.0% 3.3% 0 15.1% -3.9
    Raleigh, NC 30.6% 9.7% $458,020 0.2% -0.7% 9 25.4% 7.5
    Richmond, VA 22.8% 7.5% $429,000 -2.5% 0.8% 4 18.3% 2.9
    Riverside–San Bernardino, CA 10.9% 2.1% $595,422 -0.6% -0.7% 8 17.0% -0.1
    Sacramento, CA 14.8% -3.2% $610,000 -2.8% -1.9% 9 21.8% 2.5
    St. Louis, MO–IL 11.8% 9.0% $295,900 -1.2% 3.3% -1 19.4% 2.0
    San Antonio, TX 18.4% N/A $329,000 -1.8% -3.1% 4 26.5% 2.0
    San Diego, CA 12.6% N/A $927,000 -5.1% -2.6% 5 18.1% 0.3
    San Francisco, CA 2.3% -1.8% $954,500 -4.0% -4.2% 4 15.4% 0.7
    San Jose, CA 9.5% -6.0% $1,381,500 -0.9% -1.4% 5 15.1% 2.0
    Seattle, WA 28.1% 5.5% $762,343 0.6% -0.2% 4 22.1% 3.9
    Tampa, FL 17.9% -4.5% $409,000 2.3% 1.0% 7 26.7% 1.7
    Tucson, AZ 20.8% 10.9% $385,000 -1.9% -1.9% 7 23.7% 3.7
    Virginia Beach, VA–NC 10.3% 1.6% $407,000 2.9% 2.6% 1 22.2% 1.5
    Washington, DC–VA–MD–WV 38.2% -8.4% $594,500 -0.8% -4.0% 4 18.6% 3.9

    * Note: Changes in the underlying source data for the Washington, DC, Philadelphia, and Baltimore metro areas might mean that growth in active and new listings counts is slightly overstated or understated, depending on the season, and time on the market is slightly lower in 2025 relative to previous years. Unfortunately, there is no adjustment mechanism for these changes, and data trends should be viewed with caution.

    With the release of its January 2025 housing trends report, Realtor.com® has restated data points for some previous months. As a result, some data released since January 2025 will not be directly comparable with previous data releases and research reports.

    Back to top

    Reprinted in full with permission from Realtor.com® Research.
    Original: October 2025 Monthly Housing Market Trends Report.
    All images and charts © Realtor.com®; embedded via their public CDN links.

  • Two Areas to Stay Top of Mind in Any Market

    Two Areas to Stay Top of Mind in Any Market

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    In my extensive experience, I’ve discovered that consistency in two crucial areas can lead to excellence in any real estate market. These two pillars are mindset and relationships.

    Mindset Matters: Firstly, mindset holds four times the importance of the activities you engage in. According to Shawn Achor, a Harvard professor teaching a happiness course, 70 to 75% of success is attributed to mindset even before skillset.

    It’s imperative to be clear about what you want, why you want it, and how passionately you pursue it. Identifying who benefits from your success, whether it’s family, friends, the community, or a specific charity, transforms the game. Visualization of success ignites a passion that fuels your perseverance.

    Investing in your strengths propels improvement. Concentrate on areas where you’re a seven or eight, aiming to reach a nine or ten. Develop a monthly action plan,

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    to maximize opportunities, focusing on progress and strategic planning. Dedicate four hours monthly to work on your business, plan in advance, and include your personal life with deliberate intent. Regular reflection and improvement lead to better control and fulfillment in all areas of life.

    Relationships Reign: Harvard Business Review’s study confirms that quality relationships are the top measure of happiness. Assess your personal relationships on a scale of one to ten, considering family, friends, clients, and real estate professionals individually.

    To enhance relationships, go beyond numeric ratings. Google and connect on social media, creating a list to understand their priorities. Inquire about dreams and goals, as communication is only effective when it’s personal. Add value in every interaction and consider connecting people who can mutually benefit. Regular meetings with leaders contribute to personal and professional growth.

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    Strategic Planning

    • Value equates to income, emphasizing the importance of providing value in all interactions.
    • Play to your strengths instead of trying to improve weak areas.
    • Prioritize action plans over rigid blueprints for flexibility and adaptability.
    • Regularly improve relationships through genuine interest and connection.
    • Regularly check in with your mindset to ensure a positive and focused approach.

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    Visualizing Success

    Keep goals visible through tools like screen savers or vision boards.

    Dedicate two minutes daily to visualize desired outcomes and set a positive tone.

    During challenging times, visualize achieving goals to maintain motivation and overcome obstacles.

    [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”stretch” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ padding_bottom=”0px” margin_bottom=”0px” border_sizes_top=”0″ border_sizes_right=”0″ border_sizes_bottom=”0″ link_color=”var(–awb-color4)” border_sizes_left=”0″ border_color=”var(–awb-color4)”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ padding_top=”23.9922px” margin_bottom=”0px” padding_bottom=”0px” last=”true” border_position=”all” border_sizes_top=”2″ border_sizes_right=”2″ border_sizes_bottom=”2″ border_sizes_left=”2″ border_color=”rgba(253,209,107,0.8)” padding_left=”10px” spacing_left=”0.4%” spacing_right=”0%” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”18″]

    Reflection on Success

    • Reflect on how achieving your goals on December 31, 2025, would make you feel.
    • Consider who benefits if you succeed in achieving your goals.

    [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_wrap=”wrap” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ padding_top=”20px” padding_bottom=”0px” margin_bottom=”0px”][fusion_builder_row][fusion_builder_column type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ margin_bottom=”0px” last=”false” border_position=”all” background_color=”rgba(147,147,147,0.19)” spacing_left=”0%” padding_left=”10px” spacing_right=”0%” padding_right=”10px” padding_top=”10px” padding_bottom=”2px” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

    Quick Takeaways:

    • Value = Income
    • Play to your strengths
    • Action plan over blueprint
    • Constantly improve relationships
    • Check in with your mindset
    • On December 31, 2025, when you achieve all your goals, how do you feel? Who benefits if you succeed?

    [/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”center” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ margin_bottom=”0px” last=”false” border_position=”all” spacing_left=”4.2%” padding_left=”19.9896px” padding_bottom=”0px” padding_right=”33.9922px” first=”false” min_height=”” link=””][fusion_imageframe custom_aspect_ratio=”100″ lightbox=”no” linktarget=”_self” align_medium=”none” align_small=”none” align=”center” hover_type=”none” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title_tag=”2″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ image_id=”150852|medium” mask_position=”bottom-center” bordersize=”11″ bordercolor=”rgba(253,209,107,0.6)” borderradius=”90″ link=”https://www.facebook.com/tamibonnell”]https://www.brokeragentadvisor.com/wp-content/uploads/2025/08/Editorial-Headshot-EXIT-Bonnell-240×300.jpg[/fusion_imageframe][fusion_text columns=”” rule_size=”” margin_medium=”” margin_small=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ logics=”” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

    Visit Tami on Facebook

    [/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ margin_bottom=”0px” last=”true” border_position=”all” first=”false” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

    Tami Bonnell, Co-Chair of EXIT Realty Corp International, is a globally recognized leader and speaker in the real estate industry. Instrumental in building three major brands, she received numerous accolades, including being named among the top 200 most Powerful and Influential People in residential real estate by Stephan Swanepoel.

    [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

  • What the End of REX vs. Zillow/NAR Means for You

    What the End of REX vs. Zillow/NAR Means for You

    The Supreme Court of the United States has declined to hear an appeal from Real Estate Exchange Inc. (REX) in its antitrust suit against Zillow Group, Inc. (Zillow) and the National Association of REALTORS® (NAR).

    The case had argued that NAR’s so-called “no-commingling” rule (which required MLS listings and non-MLS listings to be shown separately) unfairly disadvantaged non-MLS brokerages like REX and restricted competition on Zillow’s platform. Because the Supreme Court didn’t take the case, the lower court rulings in favor of Zillow and NAR now stand as the final word.

    Background

    • REX filed the lawsuit in 2021 against Zillow and NAR, challenging NAR’s “optional” no-commingling rule. Under that rule, some MLSs required listings from non-MLS sources to be displayed separately or in a less prominent way.

    • Zillow, having joined certain MLSs to access IDX feeds and support its listings inventory, changed its website display so that default listing results showed the MLS-affiliated listings, and non-MLS listings (like REX’s) were moved to a secondary “Other Listings” tab. REX claimed this caused a drastic drop in traffic to its listings.

    • The district court dismissed the antitrust claims, the United States Court of Appeals for the Ninth Circuit upheld that ruling, and finally the Supreme Court declined review on October 20, 2025.

    • Meanwhile, NAR repealed the optional no-commingling rule in June 2025, though its prior existence and effect remain central to this dispute.

    What It Means for Real Estate Sales Professionals

    Here are several practical take-aways for real estate professionals:

    1. Listing exposure & platform display still matter
      While the specific rule challenged in this case is gone, the decision reinforces that how listings are displayed on major sites like Zillow can have big impact. If you’re an agent working with non-traditional listing channels, keep in mind: traffic and visibility matter.

    2. Competition remains open, but legacy rules carry weight
      The ruling signals that optional industry rules (even those from large associations like NAR) may not automatically run afoul of antitrust laws if lower courts find they were truly optional and not enforced as mandatory. That means new business models (discount brokerages, hybrid models) still have room, but must carefully design how they interact with MLSs, platforms and associations.

    3. Protect your client’s interests by understanding platforms
      For a typical sales pro: make sure you understand how clients’ listings will appear on major portals. If you work outside MLS-dominated systems, know how listings compare in visibility. You may need to highlight to clients the difference in exposure or adjust marketing to compensate.

    4. Associations & regulation aren’t static
      The no-commingling rule may be repealed, but the broader questions of how MLS rules, platform policies and listing display affect competition continue. Agents should stay current on association policy changes, MLS rules and platform behaviors. These can affect how you market, how you differentiate, and how you advise clients.

    5. New business models are still viable, but need strategic clarity
      If you’re part of a lower-fee brokerage or trying alternative listing models, this outcome is a reminder: you’re not blocked, but you must build visibility, value and differentiation. REX argued that they were hindered by listing posture; other nontraditional brokerages can learn from that and invest in visibility, client education, and clear value propositions.

    Bottom line
    For the average real-estate sales professional, the key takeaway is this: visibility = value. Whether you’re listing via traditional routes or emerging channels, how your property appears (and how easily consumers find it) is central to your success. Industry policy and association rules matter, but they don’t solely determine your opportunity. Control what you can (marketing, exposure, client education) and stay alert to how platform design and listing rules evolve.

  • How to Turn Every Listing Into 5 Transaction Sides

    How to Turn Every Listing Into 5 Transaction Sides

    [fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” min_height=”” link=”” background_blend_mode=”overlay” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” awb-switch-editor-focus=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” width_medium=”” width_small=”” width=”” min_width_medium=”” min_width_small=”” min_width=”” max_width_medium=”” max_width_small=”” max_width=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

    What if from every listing you take you received five transaction sides?

    Imagine you take 10 listings in the next 12 months, and that leads to 50 buy/sell sides.

    Is it possible? Absolutely!

    In this short 6 minute video with Jim…

    0.22 – Are You Leaving Money on the Table?
    0.55 – A Shifting Market Requires New Strategies
    1.20 – The 24 Hour Rule
    1.45 – Do We Want to List the Property or Sell the Property?
    2.30 – The Triggered Listing
    3:20 – New Techniques for Canvassing Neighborhoods
    3:50 – Converting Buyer and Sellers on the Phone
    4:50 – Turning Sellers into Buyers

     Click here for 14 days free on demand coaching
    for readers of Broker★Agent Advisor

    [/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” awb-switch-editor-focus=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” width_medium=”” width_small=”” width=”” min_width_medium=”” min_width_small=”” min_width=”” max_width_medium=”” max_width_small=”” max_width=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” logics=””]

    FOR real estate Brokerage Owners, Office Leaders, and Team Leaders, seeking growth and accelerated performance in their respective markets

    eRealEstateCoach is the comprehensive brokerage coaching platform

    THAT is personally tailored to address key areas of support in the business of real estate such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.

    BECAUSE he is a current Real Trends Top 500 Broker with over 32 years of hands on real estate sales, management, and coaching experience who has a proven track record of expanding brokerages, including leading one of Oregon’s largest real estate firms, which closed 3,000 transactions annually and generated a sales volume exceeding $1.4 billion.

    [/fusion_text][fusion_imageframe image_id=”150381|medium” aspect_ratio=”” custom_aspect_ratio=”100″ aspect_ratio_position=”” fetch_priority=”” skip_lazy_load=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”https://www.brokeragentadvisor.com/jim” linktarget=”_blank” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” max_width=”” sticky_max_width=”” align_medium=”none” align_small=”none” align=”center” mask=”” custom_mask=”” mask_size=”” mask_custom_size=”” mask_position=”” mask_custom_position=”” mask_repeat=”” style_type=”” blur=”” stylecolor=”” hue=”” saturation=”” lightness=”” alpha=”” hover_type=”none” magnify_full_img=”” magnify_duration=”120″ scroll_height=”100″ scroll_speed=”1″ margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” bordersize=”” bordercolor=”” borderradius=”” z_index=”” caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title=”” caption_text=”” caption_title_tag=”2″ fusion_font_family_caption_title_font=”” fusion_font_variant_caption_title_font=”” caption_title_size=”” caption_title_line_height=”” caption_title_letter_spacing=”” caption_title_transform=”” caption_title_color=”” caption_background_color=”” fusion_font_family_caption_text_font=”” fusion_font_variant_caption_text_font=”” caption_text_size=”” caption_text_line_height=”” caption_text_letter_spacing=”” caption_text_transform=”” caption_text_color=”” caption_border_color=”” caption_overlay_color=”” caption_margin_top=”” caption_margin_right=”” caption_margin_bottom=”” caption_margin_left=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://www.brokeragentadvisor.com/wp-content/uploads/2025/07/web_Horizontal-Combination-Mark-Transparent-Mark-for-Light-300×43.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

  • New Builds in Arizona: Rewarding Referrals, Exceptional Results

    New Builds in Arizona: Rewarding Referrals, Exceptional Results

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    As real estate professionals, we all know that referral deals can be some of the most rewarding—yet challenging—to navigate.

    If you’re working with clients considering a fresh start in Arizona, we’d like to introduce you to AZ💎JEM Group—a trusted listing partner for new home builders throughout the Valley of the Sun, and a Certified Top 100 Referral Partner with Broker★Agent Advisor.

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    With over 30 years of combined experience in the Valley, Melissa Brauer and Jennifer Abrahamson lead the new home build division at AZ💎JEM Group and specialize in connecting clients/investors with new construction homes throughout the Greater Phoenix area… Helping to find them the best fit—and receive every possible incentive.

    Why You and Your Clients Will Love Working with AZ💎JEM Group

    AZ💎JEM Group brings deep expertise in Arizona’s new build market, making them an ideal referral partner for both you and your clients. Whether your clients are looking to build a family home or purchase an investment property, they’ll gain access to a wide variety of brand-new homes in the most popular and fast-growing communities throughout the Valley.

    AZ💎JEM Group frequently receives listings before they go live, giving your clients a first look at the newest properties available. Their strong relationships with builders also allow them to secure exclusive deals that your clients may not be able to secure otherwise

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    Referral Partner Highlights for New Builds

    • 30% Referral Fee – Generous commission on all closed deals.
    • Up to 4% Builder Commission – Often in addition to bonus incentives.
    • Closing Cost Assistance – Negotiated packages may include rate buy-downs, closing costs, and appliances (washer, dryer, fridge, blinds, landscaping).
    • Builder Lender Incentives – AZ💎JEM Group regularly negotiates $30,000+ in lender incentives, helping your clients/investors maximize value and hit their numbers.

    At the end of the day, it’s all about customer service, trust, and treating every client like family.

    AZ💎JEM Group’s mission is to create lifelong relationships—not just close a deal.

    With industry-leading referral payouts, a client-first mindset, and the support of an experienced team, partnering with AZ💎JEM Group is a win for both your business and your clients.

    Discover more or connect with Jennifer Abrahamson at AZ💎JEM Group through the Broker★Agent Advisor referral directory to learn more…

    https://www.brokeragentadvisor.com/business-directory/west-usa-realty-goodyear-az

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    Endorsement by Broker★Agent Advisor received without payment.

    AZ💎JEM Group has been selected for this feature post from thousands of certified referral partners as a result of their exceptional qualifications and the unique service they provide.

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  • Giving Value and Getting Business

    Giving Value and Getting Business

    People need four things in life… Food, water, shelter and attention. Be the one who gives them attention, and they’ll love you forever. – Brad Abernathy, ‘Broker★Agent of the Month’ Georgia and founder of The Faces Of.

    Hard selling isn’t right for everyone, and it isn’t necessarily the best way to win business.

    Brad Abernathy came up the long and hard way in real estate… And in the process learned a thing or two about how to attract new clients and close more deals… #1 in his county for 10 straight years.

    Listen in as our friends at ‘Real Estate Rockstars’ and Brad discuss how to get offers accepted, adjusting to changing market dynamics, and how to become the real estate professional everyone wants to work with.

    Brad Abernathy
    ‘Broker★Agent of the Month’ Georgia

  • Overcoming Tragedy and Changing Client’s Lives

    Overcoming Tragedy and Changing Client’s Lives

    “You don’t have to be the Maserati driving, suit wearing agent… There’s someone who needs you to be exactly the person you are right now!” – Kimberly Tocco, ‘Broker★Agent of the Month’ Arizona

    Kimberly knows firsthand how hard it can be for struggling families to become homeowners after overcoming her own personal tragedy and financial hardship to buy a home when others told her it would be impossible.

    Since then, she’s given back over $350,000 of her own commissions to help families realize the dream of homeownership.

    Listen in as Kimberly offers tips for new agents, discusses her book, Overcome: Memoirs of a Suicide; and shares how building her business based on giving helped turned her into one of Arizona’s top Realtors.

    Kimberly Tocco
    ‘Broker★Agent of the Month’ Arizona