Category: Sales and Marketing

  • Simple Co-Marketing Strategy that Gets Listings and Cuts Marketing Costs in Half

    Simple Co-Marketing Strategy that Gets Listings and Cuts Marketing Costs in Half

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    If you’re a real estate agent, I’ve got an idea for you.

    And the reason I got this idea is because it just happened to me. I’m a rental owner, and I got a letter in the mail from a local real estate agent, but he had partnered with a local property management firm. I thought this was a brilliant strategy.

    They co-branded the letter, and the letter said something like this:

    “Hey, I’m a local listing agent who specializes in working with investors. If you’re in need of real estate services, on the buy side or sell side, I’d love to work with you. And by the way, I partner with a local property management firm who would love to work with you on the property management side.”

    And it was a brilliant strategy. On the bottom, they had both the logos.

    Now, from each company’s perspective, they’re ancillary and complementary to each other.

    They’ve taken their mailing costs and cut it in half. Think about that. Instead of it maybe being a dollar 50 or a dollar, now it’s half, and they can now double up on their marketing opportunities and really get double the exposure. Smart, brilliant strategy. I love it, guys.

    Watch the Video!

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     Click here for 14 days free on demand coaching
    for readers of BrokerAgent Advisor

    FOR real estate Brokerage Owners, Office Leaders, and Team Leaders, seeking growth and accelerated performance in their respective markets

    eRealEstateCoach is the comprehensive brokerage coaching platform

    THAT is personally tailored to address key areas of support in the business of real estate such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.

    BECAUSE he is a current Real Trends Top 500 Broker with over 32 years of hands on real estate sales, management, and coaching experience who has a proven track record of expanding brokerages, including leading one of Oregon’s largest real estate firms, which closed 3,000 transactions annually and generated a sales volume exceeding $1.4 billion.

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  • How to Turn Every Listing Into 5 Transaction Sides

    How to Turn Every Listing Into 5 Transaction Sides

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    What if from every listing you take you received five transaction sides?

    Imagine you take 10 listings in the next 12 months, and that leads to 50 buy/sell sides.

    Is it possible? Absolutely!

    In this short 6 minute video with Jim…

    0.22 – Are You Leaving Money on the Table?
    0.55 – A Shifting Market Requires New Strategies
    1.20 – The 24 Hour Rule
    1.45 – Do We Want to List the Property or Sell the Property?
    2.30 – The Triggered Listing
    3:20 – New Techniques for Canvassing Neighborhoods
    3:50 – Converting Buyer and Sellers on the Phone
    4:50 – Turning Sellers into Buyers

     Click here for 14 days free on demand coaching
    for readers of BrokerAgent Advisor

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    FOR real estate Brokerage Owners, Office Leaders, and Team Leaders, seeking growth and accelerated performance in their respective markets

    eRealEstateCoach is the comprehensive brokerage coaching platform

    THAT is personally tailored to address key areas of support in the business of real estate such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.

    BECAUSE he is a current Real Trends Top 500 Broker with over 32 years of hands on real estate sales, management, and coaching experience who has a proven track record of expanding brokerages, including leading one of Oregon’s largest real estate firms, which closed 3,000 transactions annually and generated a sales volume exceeding $1.4 billion.

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